22/11/2016

ELBISCO’s new distinctions at the 2016 Social Media Awards

KINGS and Elite won a total of seven awards

ELBISCO’s popular brands received significant distinctions at the 2016 Social Media Awards, an annual event that highlights the market’s most innovative and creative practices.

KINGS by Allatini and Elite were honoured with seven awards in total – three SILVER and four BRONZE – which were awarded at the event held on Tuesday, 8 November.

KINGS, the sweet snack that has added extra taste to the lives of consumers, won the following six awards:

Three SILVER awards in the categories of Best Use of Social Media for a Brand / FMCG Industry for the KINGS of EJEKT Festival 2016 campaign, Best Use of Facebook Advertising and Best Use of Facebook Videο for the KINGS, The new you! campaign
Three BRONZE awards in the categories of Best Use of Social Media for a Brand / FMCG Industry for the What If Maker action, Best Social Media Strategy for Brand Awareness for the KINGS of EJEΚT Festival 2016 campaign and Emerging Platform for the KINGS Masquerade Contest.

Furthermore, ELITE won the BRONZE award in the category of Best Social Media Strategy for Product Launch for the “Mr. Cracker” action, which formed part of its presentation of the new Elite Crackers.

These new achievements confirm ELBISCO’s creative approach to the field of digital communications, while at the same time expressing the company’s commitment to innovation and quality, both in terms of the production and promotion of its products.