ELBISCO celebrates its new era
Point of reference: new vision and logo
The new vision is based on thoughts, ideas and suggestions generated by all ELBISCO people, which were the fundamental source of both, vision and values. In addition, it fully represents the company’s strategic focus for extrovert growth and enhancement of its presence in the global market.
Based on these elements, ELBISCO’s vision in the new era is “to inspire Greece, through our success in the global market, guided by Greek universal values”, which are summarized in three basic pillars: Ethos, Paedia and Metron.
As stated during her speech, the Chairman of ELBISCO Board of Directors, Mrs. Elena Filippou Coumantaros:
“We aspire to become a bright example for Greece. To prove that the only path to sustainable and, not ephemeral success, passes through deep fundamental Greek universal values. We have the plan, we have the knowledge. We have new investments. But above all, we have competent people who give their very best daily with love and devotion”.
Elbisco’s Managing Director, Mr. Dimosthenis Ramantanis, during the new vision presentation, mentioned among others:
“Guided by the values that we believe and serve in ELBISCO, we want to spread our wings around the world. We want to succeed in the international market. To create. To make it happen. And prove to everyone that Greeks can succeed in the right way with responsibility, justice, humanity. That’s the only way for healthy and sustainable growth”.
ELBISCO’s new vision and values are symbolically represented into the new corporate identity, which was revealed for the first time to company’s employees.
At the same time, ELBISCO’s new path is complemented by a series of significant business actions, which create the conditions for its future success. Reference point is the operation of the new, state-of-the-art Rusk production line in Chalkida, an investment of 20 million euros, with the primary objective to address international markets.
Equally important communication activities of ELBISCO’s new era include the publication of the first Sustainability Report in line with international standards and external documentation, as well as the design of a new, unified Corporate Social Responsibility program which places the human at the epicenter, soon to be completed.