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Chocolate-flavoured Allatini Petit-beurre was named Product of the Year 2014 in the snacks category at the Product of the Year event that each year showcases the most innovative mass market products in Greece.

Using top quality raw materials – like the Allatini All-Purpose Flour – and adding a little “twist” to the recipe, in March 2012 Allatini created the first chocolate-flavoured petit-beurre, and completely changed consumers’ taste experience from a simple biscuit.

This is a product that encompasses all the classic values of the Allatini brand, quality, purity and tradition, while at the same time meeting consumers’ needs for imaginative, alternative flavours.  The idea, “all the flavour of chocolate in one plain and light biscuit” was our inspiration for innovation.  So by giving a new twist to the well-known and favourite recipe, Allatini was preferred and rewarded by Greek consumers.

Messrs Nikos Assimakopoulos, Group Brand Manager, and Nikos Foliotis, Senior Brand Manager, receive the award for Product of the Year.