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15-02-2017

Allatini Cake Flour: the joy of creating and sharing!

ELBISCO offered 600 kilos of Allatini flour to Hellenic Volunteer Relief as part of a competition in Cake Flour creations

Allatini Cake Flour LogoAllatini Cake Flour bid farewell to 2016 with a “sweet” contest, donating an entire year’s worth of flour to six creative consumers and to Hellenic Volunteer Relief for the needs of socially vulnerable families.

The competition was organized in December 2016 in cooperation with Attica Publications Group, and more specifically with Athens DeeJay 95.2 and Lampsi 92.3 radio stations and madamefigaro.gr website.

During the event, listeners and Facebook users were invited to make “sweet alchemy creations” using Allatini Cake Flour and upload their photos on the radio stations’ Facebook pages. The contest lasted 15 days, a period during which more than 1,500 entries were posted, with more than 400 different recipes with Cake Flour. Lotteries produced a total of six winners who won the year’s worth of flour from Allatini, and their participation in the pastry seminars by Stelios Parliaros.

Moreover, as all children deserve to enjoy sweet creations, ELBISCO offered 600 kilos of Allatini flour to Hellenic Volunteer Relief, assisting in the task of support towards hundreds of families in need.